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Automotive Industry Action Group (AIAG) Launches New Website and Brand Designed to Ignite the Next-Generation of Automotive Progress

28 Apr, 07:04 AM

 

SOUTHFIELD, MICHIGAN (April 28, 2025) — To better reflect and empower the organization’s purpose – uniting minds and elevating standards across the global automotive industry – the Automotive Industry Action Group (AIAG) announced the debut of its transformed web presence and new brand identity today. 

 

“With the launch of our new brand and website, AIAG enters a new era as the collaborative hub for our industry. The fresh look and new messaging present a more accurate, actionable picture of who we are and what we have to offer,” said AIAG CEO Matt Pohlman. “New tools, including a more intuitive and satisfying web experience, will greatly enhance our ability to put AIAG members in touch with insights, resources, training, standards and opportunities to connect with one another. All of this is critical to their work and the automotive excellence we drive together.”

 

Key features of the all-new AIAG.org include: 

  • The Beginner’s Guide – curating automotive manufacturing and supply chain resources born of industry-wide collaboration, specific to the needs of OEMs, Tier 1 suppliers and sub-tier suppliers.
  • Diagnose Your Challenges – a self-guided tool that delivers resources for overcoming obstacles and getting ahead on automotive quality, supply chain, corporate responsibility and connected data solutions.
  • The Collaboration Hub – where automotive professionals, as AIAG volunteers, can shape the future of the industry and watch the latest industrywide projects unfold.
  • The Collective Spark – a blog exploring top-of-mind insights, issues and opportunities for AIAG and member companies.

 

The new brand and web presence position AIAG to advance a legacy of game-changing automotive industry innovations that span bar codes, electronic data interchange, the Quality Core Tools and more. In the works: upcoming tools and guidance for quality special processes for the age of electrification, navigating tariffs and radical data collaboration.


The Automotive Industry Action Group
The Automotive Industry Action Group (AIAG) is the global automotive industry’s catalyst – uniting the brightest minds in a neutral, legally safe and non-competitive platform to create best-in-class standards, tools and training. For more than 42 years, AIAG has empowered OEMs, suppliers of all sizes, service providers and other industry stakeholders to collaborate on solving shared challenges, driving quality improvement, enhancing supply chain efficiency, advancing corporate responsibility and leading connected data solutions. With more than 4,000 member companies across more than 70 countries, AIAG fosters a trusted and transparent environment where industry leaders shape the future together. As a not-for-profit association, AIAG is committed to developing universally adopted standards that elevate the industry, ensuring organizations of all sizes have the resources to compete, grow and thrive in an evolving automotive landscape.

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Media contact: 
Carrie Wright / AIAG
248.310.3566 / cwright@aiag.org

Editor's Note:Images can be obtained by contacting Jessica Muzik at  jmuzik@franco.com.

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The Automotive Industry Action Group (AIAG) is a unique not-for-profit organization where OEMs, suppliers, service providers, government entities, and individuals in academia have worked collaboratively for more than 42 years to drive down costs and complexity from the automotive supply chain. AIAG membership includes leading global manufacturers, parts suppliers, and service providers.

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